The Drip email stats that show up on Workflow or Eblast pages can be confusing for our customers. We have had cases where a customer reaches out to us because the numbers don’t add up or don’t match the number they selected in Lead Manager such as this one https://realgeeks.zendesk.com/agent/tickets/913171.
I will use the eblast from this ticket so we have some real world data.
General Notes:
The following stats will always be higher that the next one.
selected_count > sent_emails_count > delivered_count
These stats are all based on webhooks from Mailgun.
delivered_count, opened_count, clicked_count, unsubscribed_count, complained_count, dropped_count
They could all come much later or not at all depending if the recipient does anything, the email client, and the read receipt settings.
What the stats mean
- Selected This is not shown anywhere
:selected_count => 6649
Emails selected to be sent in LM. This number may include leads with no email or bad emails which will not send. - Sent
:sent_emails_count => 2717
Emails accepted by Mailgun. Not guaranteed to be sent. This might be smaller than selected if Mailgun rejects the email without attempting to send. - Delivered
:delivered_count => 2228
Emails that Mailgun said where delivered. Includes emails that were sent to SPAM or silently dropped. - Opens
:opened_count => 1882
Number of times emails were opened. Can happen multiple times per email. Can also not be counted depending on mail client and settings. - Clicks
:clicked_count => 27
Number of times emails were opened. Can happen multiple times per email. Can also not be counted depending on mail client and settings. - Unsubs
:unsubscribed_count => 21
Number of unsubscribes - Spam R.
:complained_count => 0
Number of spam reports - Bounces
:bounced_count => 226
Number of bounces. Can happen multiple times per email. - Failures
:dropped_count => 1652
Number of drops. Can happen multiple times per email.