When clients are running their own Google AdWords and want to add in tags to track lead conversion or other events, we now want to use the Global Site Tag option provided by Google.
Ultimately we want to install the tracking code provided by the client as is, but this guide will help to understand where and what parts of codes we want to be using.
Below are examples of what type of code we place in different places within a client's MCP dashboard:
Include the Global site tag (gtag.js) in the opening body tag hole in order to track site visit details such as clicks, time on site, etc.
If using the Global site tag in the Opening Body Tag Hole, ensure the key listed in the Google Analytics Key section is not identical to the Google Ads number used through the Global site tag. Having the same number in both of these places will double track site data.
If they are the same, remove the Google Analytics Key.
Include the Global site tag (gtag.js) in addition to the conversion event snippet in the Additional Tracking Code Sign Up field in order to track search based registrations through Google AdWords. This Global site tag is the same one used in the Opening Body Tag Hole, but we also include an event snippet here.
Last, but not least, if the client is also running Valuation ads through Google AdWords, they will need to include the same Global site tag and event snippet in the Home Valuation Completion field.
If they want to avoid having Potential Seller Leads tracked, include the below in the Home Valuation Address Capture field.