Driving traffic to your Real Geeks site is essential to converting high-quality leads.
Get your site to rank by building site authority. We are not SEO experts in any way, but here's a couple of suggestions to start you off:
- Writing Original Content
- Structuring your Site
- Using Backlinks
- Optimizing your SEO
- Using Google Adwords
- Using Facebook Marketing
- Craigslist
- Other resources
If search engines see content on your site and another site, that content is considered less valuable than content that isn't duplicated. You need to write original content! There are a lot of ways to add content to your site: blog posts, content pages, home page, area pages, about page, etc. We recommend about 250-300 words of original content per page.
Show people that you are unique and make your individuality radiate from your site!
Another thing Google looks at is your site structure.
It should be easy for both Google's web crawling robots as well as site visitors to understand how to navigate through your website.
If a lead lands on your site and clicks on links that don't work or the lead can't easily find what they are looking for, they will return to their Google search without clicking on other pages on your site. This affects your bounce rate. A high bounce rate tells Google that your website probably does not contain information people want.
Check out this article for more information about Site Structure that Enhances SEO.
Get other websites to link back to your blog posts, content pages, etc. This will help your rankings improve. The higher the referrer's site authority, the better your rankings will become.
Write content that is relevant to your audience and distribute it through your social networks:
These and many other social networking sites create a better chance of getting a backlink or having others share it on their social networks.
Create Craigslist Posters for backlinks. The best way of doing this is by creating an advertisement of an individual property and having a call-to-action to call you, email you and go to your website using our Craigslist poster.
Search Engine Optimization (SEO): is a laundry list of tips and tricks that you can do to your site to make your results trickle to the top of searches.
A lot of people choose to hire an SEO person/team to help with their rankings. Real Geeks does not have a preferred SEO company that we recommend. Find someone you trust with a good track record. If they're good, their site will be the first one you find through a search engine.
If you like the home-grown approach, you can do this yourself, but you should keep up to date on whats happening in the field, because its constantly changing.
Helpful Resources:
Google Adwords Pay-Per-Click (PPC)
Pay Google for every user who clicks on your advertisement that they throw into either the top-bar or side-bar of their search results. The more clicks you get, the more you spend and the more leads you get. This can be done by you or someone you hire.
We also offer a program Real Leads. For a monthly management fee plus your marketing budget, have RealGeeks' Real Leads program drive traffic to your website.
Take advantage of the incredible Power of Facebook advertising in combination with your high converting Real Geeks website.
Create Facebook ads to drive more leads to your site. Alternative, have our Facebook Marketing experts craft unique and effective marketing strategies to drive more leads to your website while building brand authority for you on Facebook.
Craigslist Postings (http://www.craigslist.org/)
The best way of doing this is by creating an advertisement of an individual property and having a call-to-action to call you, email you and go to your website using our Craigslist poster.
Other resources:
Here this video touches on the topic of technology (like google):
How to leverage technology: http://www.realgeeks.com/blog/how-leverage-websites-technology-generate-more-business/
You can also join our facebook group if you aren't already a member and ask others for advice as well:
https://www.facebook.com/groups/309162685782715/
You can also watch these Keeping It Real videos, which give excellent advice to attract and manage leads:
https://www.youtube.com/user/MyRealGeeks