Overview
Brand Boost is an opportunity for agents to retarget and re-connect with leads who have recently used the website. The goal of this program is to enhance brand visibility and ensure that the agent's brand stays “top of mind.”
How Does it Work?
The client will meet with a brand expert who will assist them in designing personalized ad content that prominently showcases the agent's branding. Next, our team will add a custom retargeting pixel to your website in order to track visitors. This will allow us to automatically generate retargeting ads that promote the branded content to leads who have recently visited the website.
These ads are shown on the Google Display Network & Facebook Audiences Network to reach a wider audience of potential leads. These networks consist of a vast selection of approved mobile apps and websites where ads can be displayed, rather than being limited to appearing only when a visitor uses Facebook or Google directly.
Commitment Length
Agents can sign up for a 6 or 12-month commitment with the program!
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Who is Brand Boost For?
- Clients who want to build their brand reputation
- Clients wanting to stay “top of mind” with their leads
- Clients switching brokerages or are looking to change branding and want their local audience and contacts to be made aware
Reasons to Use Brand Boost
- Strengthen the visibility of the agent's brand
- Saturate the market with your brand
- Grow your audience
- Keep your brand "Top of Mind"
- Guaranteed 10k impressions* per month
* the number of times an ad is displayed. This is measured between the Google Display Network & Facebook Audiences Network
What do Agents Get with Brand Boost?
Create personalized brand content for the agent that is used to re-target website visitors and improve the agent's brand reach (see examples below)
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Generate ads that retarget any visitors on the agent's website
(Optional) Promote your brand to the agent's personal Sphere of Influence or CRM Database